Maurice Lacroix: Embodying Swiss Watchmaking Excellence

Located in the renowned watchmaking region of Saignelégier in the Jura, Maurice Lacroix has been a symbol of Swiss watchmaking prowess for over 40 years. The brand has consistently produced timepieces that are highly regarded for their exceptional value and meticulous attention to detail. With a strong focus on innovation and craftsmanship, Maurice Lacroix has gained recognition and won numerous prestigious awards for its watches, making it a trusted name in the industry.

Craftsmanship and In-House Movements: At the heart of Maurice Lacroix’s success lies its unwavering commitment to craftsmanship and the pursuit of excellence. The company introduced its first in-house movement in 2006, marking a significant milestone in its watchmaking journey. Since then, Maurice Lacroix has developed an impressive collection of 15 in-house Manufacture calibers, demonstrating its dedication to creating exceptional timepieces from start to finish. Each watch is crafted with meticulous precision and attention to detail, ensuring the highest level of quality and reliability.

Award-Winning Designs: Maurice Lacroix’s watches have garnered over a dozen major awards, a testament to the brand’s design prowess, ingenious creativity, and superior craftsmanship. Industry panels have consistently recognized Maurice Lacroix for its innovative and captivating designs, showcasing the brand’s ability to push boundaries and set new standards in the world of horology. With a strong emphasis on both form and function, Maurice Lacroix watches captivate with their unique aesthetic appeal and impressive technical features.

Wide Distribution and Perceived Value: With a presence in 2,200 points of sale worldwide, Maurice Lacroix has established a strong global footprint. The brand’s watches are highly regarded for their perceived value, offering discerning consumers a combination of quality, reliability, and ingenuity at accessible price points. Maurice Lacroix consistently delivers fresh and innovative designs that incorporate patented technologies, allowing wearers to experience time in a new and rewarding way. The brand’s dedication to providing a superior timekeeping experience has resonated with customers around the world.

Passion for Progress: Maurice Lacroix embodies a “Passion for Progress,” a core value that drives the brand’s culture and innovation. With a relentless pursuit of new perspectives on time, Maurice Lacroix aims to inspire and accompany individuals on their journey to success. By continuously pushing boundaries and embracing ingenuity, the brand remains at the forefront of the industry, delivering timepieces that captivate both the heart and the mind.

Acquisition by DKSH: In 2011, Maurice Lacroix achieved another milestone in its journey when DKSH, a leading Market Expansion Services provider based in Zurich, acquired a controlling stake in the Maurice Lacroix group. This partnership has further strengthened the brand’s global presence and opened up new avenues for growth and expansion.

Maurice Lacroix’s legacy of excellence, innovation, and a relentless pursuit of progress has firmly established the brand as a leader in the world of Swiss watchmaking. With its in-house movements, award-winning designs, and wide distribution network, Maurice Lacroix continues to delight watch enthusiasts worldwide. By combining craftsmanship, ingenuity, and a passion for progress, Maurice Lacroix sets itself apart, offering timepieces that embody the art and precision of Swiss watchmaking. Discover the world of Maurice Lacroix and experience the captivating blend of tradition, innovation, and remarkable value.