Corum: Embracing Creativity and Innovation in Watchmaking

Since its establishment in 1955, Corum has been a symbol of creative and daring watchmaking. With a commitment to breaking free from conventional norms, Corum reimagines movement construction, casing design, and artistic craftsmanship to create timepieces that are truly exceptional. The brand’s technical and aesthetic achievements, such as the baguette movement, Coin Watch, Feather, and Bubble, showcase its dedication to pushing boundaries and setting new standards in the industry.

Unconventional Approach and Innovation: Corum takes pride in its approach that is free from dogmas, allowing for a fresh perspective on watchmaking. This mindset enables the brand to reconceptualize the construction of movements, explore innovative casing designs, and incorporate artistic crafts that bring the dials to life. By embracing innovation and thinking outside the box, Corum continually pushes the boundaries of what is possible in watchmaking. The brand’s commitment to quality and forward-thinking design sets it apart as a true trailblazer in the industry.

Bridge between Art and Watchmaking: Corum has successfully bridged the worlds of contemporary art, street art, and classical art, captivating the attention of trendsetters across different artistic domains. With a blend of disruptive and respectful elements, Corum strikes a harmonious balance between its watchmaking heritage and contemporary influences. This unique approach appeals to collectors who appreciate unconventional timepieces that stand out from the crowd. Corum’s ability to seamlessly integrate art into its watches sets it apart as a brand that goes beyond traditional watchmaking conventions.

Niche Brand for Demanding Collectors: Corum proudly maintains its status as a niche brand, catering to discerning collectors who seek unconventional timepieces. The brand’s dedication to producing watches that are ahead of their time resonates with those who value individuality and uniqueness. Corum’s five collections, Admiral, Bubble, Golden Bridge, Heritage, and Lab, embody its vision of 21st-century watchmaking, each offering a distinct aesthetic and technical approach. These collections serve as a testament to Corum’s commitment to pushing boundaries and redefining watchmaking conventions.

Corum’s journey in the world of watchmaking has been marked by creativity, innovation, and a fearless approach to challenging conventions. With a history of technical and aesthetic achievements, the brand continues to captivate enthusiasts with its groundbreaking designs. By embracing contemporary art, street art, and classical art, Corum blends tradition with modernity, appealing to collectors who appreciate unconventional timepieces. As a niche brand, Corum remains dedicated to delivering exceptional watches that cater to the demands of those who seek individuality and stand-out design. Experience the world of Corum and discover the beauty of its innovative timepieces that defy expectations and embrace the artistry of watchmaking.