TAG Heuer: Embracing the Avant-Garde Spirit Since 1860

Welcome to the world of TAG Heuer, the Swiss Avant-Garde watchmaker that has been pushing boundaries and redefining the horological landscape since 1860. With a disruptive mindset, an innovative approach, and a free-spirited philosophy, TAG Heuer has established itself as a pioneer in the industry. From avant-garde design to cutting-edge engineering, TAG Heuer watches and chronographs embody a fusion of innovation and style, appealing to bold individuals who are connected to the future.

A Culture of Avant-Garde: Avant-garde is more than just a word at TAG Heuer – it is the core of their culture and philosophy. Embracing a unique heritage, TAG Heuer has continuously challenged conventions, disrupted norms, and set new records. Their commitment to innovation and forward-thinking sets them apart, as they strive to constantly push the boundaries of what is possible in the world of watchmaking. With an avant-garde spirit, TAG Heuer captures the essence of self-confidence, coolness, and a mindset that dares to think ahead.

Reflecting Core Values: TAG Heuer’s communication universes – sport, music & art, lifestyle, and heritage – reflect their deeply rooted values. Whether it’s the team spirit embodied in sports, the artistic expression of music and art, the pursuit of a dynamic lifestyle, or the respect for their rich heritage, TAG Heuer resonates with individuals who share their passion for innovation, challenges, and performance. Their wide community of ambassadors and brand friends exemplifies the core values of mental strength, disruptive attitude, and ambition, adding authenticity to the brand’s identity.

A Masterful Swiss Watchmaker: Headquartered in La Chaux-de-Fonds, Switzerland, TAG Heuer is deeply committed to the art of watchmaking. With three additional production sites, TAG Heuer masters the entire watchmaking process, from Research & Development to watch assembly, and the manufacturing of cases, dials, and movements. With a global presence, TAG Heuer operates subsidiaries on all continents and distributes its timepieces in over 120 countries. As part of the prestigious LVMH Group, TAG Heuer offers not only great career opportunities within the brand but also within the wider luxury industry.

The #DontCrackUnderPressure Mindset: TAG Heuer’s iconic slogan, #DontCrackUnderPressure, encapsulates more than just a claim – it embodies a mindset. It reflects the unique culture of TAG Heuer, where mental strength, resilience, and determination reign supreme. TAG Heuer encourages individuals to face challenges head-on, never wavering in the pursuit of their dreams. With a TAG Heuer timepiece on their wrist, wearers are inspired to push beyond limits and embrace a life that defies expectations.

TAG Heuer stands as a testament to Swiss Avant-Garde watchmaking, with a legacy that spans over a century. With a disruptive mindset, innovative spirit, and cool and free-minded philosophy, TAG Heuer continues to shape the future of the industry. Their commitment to innovation, design, and engineering resonates with individuals who are bold, self-confident, and connected to the future. From their headquarters in Switzerland to their global presence, TAG Heuer embodies a culture that thrives on challenges, performance, and the relentless pursuit of excellence. Join the TAG Heuer community and embrace the #DontCrackUnderPressure mindset that inspires individuals to push boundaries and make their mark on the world.